Pros
Zero-Commission Trading: Pioneered commission-free trading for stocks, ETFs, options, and crypto
IRA Match Program: Offers 3% IRA contribution matching for Gold members
High-Yield Cash Management: Gold members earn 4.25% APY on uninvested cash
Cons
Poor Tax Management: Only offers FIFO (first-in-first-out) tax lot method with no ability to optimize tax lots when selling positions
Delayed Quote Data: Stock quotes appear to be delayed, and real-time data requires a Gold subscription ($5/month)
Basic Trading Tools: Delayed stock quotes, limited charting capabilities, and basic research tools make it inadequate for advanced trading strategies