Pros
Thematic Investing: Offers intuitive, themed investment collections with plain English names making complex ETFs more approachable for beginners
Stock-Back® Card: Unique debit card that automatically converts purchases at participating retailers into fractional shares of their stock or a diversified ETF
Educational Focus: Extensive learning resources with bite-sized content, including personalized coaching and clear explanations of investment concepts
Cons
High Fee Structure: Monthly subscription fees ($3-9) are relatively expensive for small accounts
Trading Limitations: Only two trading windows per day (4 with Stash+ tier)
Delayed Order Execution: Stock purchases and sales are batched and executed during specific windows, not in real-time like traditional brokerages